Inle Blue Lotus X May Grace - MY AURA Aesthetic Clinic

The objective was to develop a comprehensive yearly visual resource that bridges the gap between clinical excellence and organic beauty. This campaign serves as the foundation for the brand's visual identity, spanning from high-impact billboard hero images to digital touchpoints. Art Direction & Concept The creative direction centers on the symbolism of the Lotus—representing purity, rebirth, and the "unfolding" of one’s natural aura. By integrating actress May Grace alongside a diverse cast of models, we juxtaposed soft floral textures with sharp, high-fashion lighting to elevate the aesthetic clinic's market positioning. The result is a hit campaign that redefined the brand’s presence for the year. Credits: Photography: Shane Set Design: Thiha Aung Stylist: Harry Ender Videography: Mandaliam's Portraiture Production Manager: Shwe Phoo